Fashion Trend Forecasting

clothing manufacturer

            Key professional roles in the trend forecasting industry, including color, material, print, and street style specialists; retail, sourcing, and merchandising specialists; consumer analysts and designers. We explore the growing influence of non-professionals, such as bloggers, vloggers, and other online communities, and look at the impact of social media on trends in the fashion design industry.




  • Color forecasters

            Color forecasters are part of the core of the trend forecasting industry. Through extensive research and analysis, they create swatches to inform the market, designers, and ultimately consumers, which colors they think will be important. Color experts create swatches of colors that are likely to be trending in the coming seasons, impacting multiple areas of the industry and kicking off a new trend cycle.

  • Materials specialists

            Materials experts study the surface of a woven or nonwoven fabric, its composition, and texture, and predict which materials will be most important in future seasons. Many materials experts work with scientists and OEMs to initiate the process, often years in advance. Then, at the start of the quarterly forecast, they work with the color forecaster to create a material impact list to show to designers, manufacturers, and suppliers to kick off the swatching process.

  • Yarn and fiber specialists

            Yarn and fiber specialists specialize in natural and man-made yarns, fibers, and filaments, which are then woven or woven into actual textiles and fabrics to compose product samples (brochures). They use information from color and fabric experts, and add their own influences and inspirations, to decide what materials should be created.




  • Print specialists

            Printing experts focus on printing surface decoration – whether digital, screen printing, hand painting, or transfer printing. Can take many print forms, from flat patterns to intricate repetitions and layouts. Color forecasters and material experts inform the research of print experts who put together inspirational materials to guide print designers. The prints will then be made in-house, either by freelancers, or purchased as samples at the show.

  • Surface specialists

            Surface decoration specialists study all the decoration of textiles and fabrics, from embroidery to other accessories such as sequins. They also work with color and material experts, and then with suppliers and manufacturers. They work together to produce samples that are displayed and sold at hand fairs and exhibitions for designers to choose from to use in their collections.

  • Product designers

            Product designers are trained experts in their field of expertise. They use colors, fabrics, and macro trends to aid design, swatching styles and silhouettes and then making them into garments or products. There are many categories, but they can be roughly divided into women’s clothing, men’s clothing, children’s clothing, shoes, accessories, denim clothing, underwear, swimwear, etc., and designers usually subdivide each category into specific clothing or product type.




  • Garment technologists and pattern cutters

            A garment technician ensures that each garment or item is technically correct, that it fits and is suitable for a specific purpose. They collaborate with the pattern maker to enlarge the hand-produced pattern by scaling the pattern to aid the design process. The product manager then ensures that the designer’s ideas and wishes can be made in the best possible way.

  • Buyers

            Before each quarter, buyers use their allocated budget to purchase the merchandise for the store, achieving a delicate balance between their projected best-sellers, core products, and key special purchases. Buyers follow all current trends to ensure that the products they buy are in the best possible condition to meet consumers when they are sold in stores.

  • Merchandisers

            Merchandisers determine when and where items should be displayed in the store to maximize their sales potential, and they work closely with the buyer team so they know which items and products will arrive and what time to arrive. They work closely with the retail team to ensure their storefronts can adapt to all current trends and maximize consumer appeal. They also work with visual merchandisers, who decorate windows, mannequins, and store displays, as well as graphic design and marketing teams. They have to keep up with trends in visual displays produced by big-box stores around the world, as well as those of niche retailers who tend to be more creative with limited space and budgets.




  • Retailers

            Retailers need to have a broad understanding of the market, ranging from high street to pop-up stores, and how markets are about to open and key areas are changing. To keep up with competitors, retailers may gather trends in sales data, fashion show or street coverage, and global travel. They also drew inspiration from cutting-edge stores and popular retail locations to help them decide what areas to focus on in the store and how to decorate the store’s appearance. Retailers also need to understand consumer analytics and sales data to ensure they are reaching the right target consumers in the right way and with the right products.

  • Marketers

            Marketers turn consumers into customers and are responsible for marketing products on behalf of a brand or business. They work with product design teams, buyers, and merchandisers to understand the trends they’re focusing on, what the key “stories” are, and how they can better tell those stories to customers through graphic design, displays, and promotional materials. Marketing is more about creating demand for a product than getting customers to actually buy it, but it certainly has a direct impact on the latter. Marketers must keep up with trends in graphic styles, key market influencers, and socioeconomic overpowers that can influence how consumers consume. that can influence how consumers consume.

  • Consumer analysts

            Consumer analysts keep an eye on the market and how it’s changing, analyzing buying trends and variables such as socioeconomics, political conditions, and art and design trends. They segment the market by the similarity of consumer needs, wants, and wants based on demographic, consumer behavior, and geographic differences. Consumer analysts will study data from the retail sector and publish reports, commentary, and customized information on macro trends within a business or strategic planning for a brand.




  • Youth specialists

            Youth experts follow new trends emerging on the street through street photography; youth market inspiration such as festivals, emerging musicians, and fashion labels; TV, film, and younger markets and online channels that draw inspiration from them. Youth experts often work with brands to help them identify what the youth market is interested in and what this generation is likely to buy in the years ahead as disposable incomes rise.

  • Graphic designers

            Graphic designers create imagery, illustrations, and text designs for seasons, collections, or campaigns that can be used by marketers, retailers, and merchandisers and help them in the sales process.

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